Villas

Luxury tailor-made and expedition travel; the benchmark for high-end itinerary presentation and DMC-backed ground service.

Booking Holdings' Asia-focused OTA with the deepest Thailand and Southeast Asia inventory.

Whole-home and room marketplace that also sells experiences; sets traveler expectations for photos, reviews and instant book.

The largest GDS and travel technology group; reservations, departure control and hospitality platforms.

Austin's airport, operated by the City of Austin - the fly-market gateway for Central Texas and the constraint on how far Austin's visitor catchment reaches beyond driving distance.

The National Park Service unit in far West Texas - the state's flagship national park and the official source for permits, road and river conditions and backcountry rules.

Tripadvisor-owned booking and channel-manager platform connecting operators to Viator and other resellers.

The dominant global OTA; owns an enormous share of accommodation demand and is expanding hard into flights and attractions.

Booking.com's partner and affiliate programme, including demand APIs and the extranet supply tools.

Volume mainstream cruising at the value end; the entry point for most first-time cruisers.

The cruise industry's trade association; capacity and passenger data plus travel-agent certification.

The association for DMOs and convention & visitors bureaus; standards for destination management and reporting.

Managed luxury villa rentals across Asia with full staffed service attached to the stay.

Long-running walking, cycling and cultural small-group operator with unusually detailed public itineraries.

The other demand giant — Expedia, Hotels.com and Vrbo, plus a large white-label and affiliate business.

Expedia's affiliate and white-label APIs — the standard way an independent site adds bookable inventory.

Booking Holdings-owned reservation platform for tours and activities, widely used by smaller operators in North America.

Small-group adventure travel with a community-tourism model and heavy travel-agent distribution.

Berlin-based experiences marketplace with strong European coverage and its own originals product.

Maintains the baseline sustainability criteria for destinations, hotels and tour operators, and accredits certifiers.

Flight and hotel comparison built into search results — the front door most trip research passes through.

The airline trade association; sets ticketing and settlement standards and publishes air demand and capacity data.

Small-group adventure operator and certified B Corp; the reference point for responsible group travel positioning.

Metasearch comparing flights, hotels and cars; sells the click rather than the trip.

Asia-Pacific leader for attractions, passes, rail and transfers — the key activity channel for Thailand and Southeast Asia.

Guidebook brand turned destination-content site; the SEO incumbent for most 'things to do in' queries.

Fast-growing European cruise line adding capacity in the Mediterranean, Caribbean and Asia.

Freestyle cruising with flexible dining and heavy bundled-inclusion promotions.

Business travel booking, expense and events platform; the company now trades as Perk and travelperk.com redirects to perk.com. The reference implementation for corporate and bleisure booking.

Daily travel technology and distribution news; the closest thing to a trade record for travel tech.

The reference research house for travel distribution, market sizing and booking behaviour.

Texas's cruise homeport, which describes itself as the fourth most popular cruise home port in the US, with four cruise terminals - putting an ocean cruise market inside the drive radius of Houston, Austin and San Antonio.

Booking software and reseller marketplace for tour, activity and attraction operators.

Largest cruise brand by capacity; sets the mainstream expectation for onboard experience and shore excursions.

GDS and airline retailing platform; a primary channel between suppliers and travel agencies.

The industry's agenda-setting trade publication and research arm across every travel sector.

Flight metasearch with strong flexible-date and whole-month search used at the inspiration stage.

Travel-specific digital marketing platform using intent data to drive direct bookings for hotels, DMOs and attractions.

The Texas Historical Commission's heritage tourism program, organising the state's historic sites into ten heritage trail regions - the state's main packaged trail product and the model for turning scattered rural sites into one itinerary.

Operates the Texas state park system and its centralized day-use and camping reservation platform - the booking layer behind most in-state outdoor trips, and the authority on park conditions and closures.

The state's oldest and largest Texas wine industry association - winery and vineyard directory, wine trail resources and the advocacy body behind Hill Country wine tourism.

The historic site and museum complex in downtown San Antonio - free timed-entry admission, and the anchor of Texas heritage tourism.

Asia's largest luxury villa marketplace; the presentation benchmark for whole-property stays in Thailand and Bali.

Thailand's national tourism board; the official source for entry rules, festivals and regional campaigns.

Aspirational travel media with heavy list and award content that ranks directly against destination pages.

The State of Texas tourism office, run by the Office of the Governor's Texas Economic Development & Tourism division - statewide destination marketing, regional itineraries and the official state travel guide.

Long-running trade paper for travel advisors, tour operators and cruise distribution.

The third GDS, pushing modern retailing and NDC content into agency workflows.

Trip.com Group's international brand; large Chinese and Asian outbound demand plus air, rail and hotels.

Reviews, rankings and increasingly bookings; where travelers validate a property or tour before paying.

Europe's largest integrated tourism group — airlines, cruise, hotels and packaged holidays in one vertical stack.

National advocacy body for the American travel industry; travel forecasts and policy positions.

The United Nations agency for tourism, rebranded from UNWTO; publishes the global arrivals barometer and sustainability frameworks. Now at untourism.int.

Tripadvisor's tours and activities marketplace — one of the largest distribution channels for day tours and excursions.

River, ocean and expedition cruising for an older adult market; destination-focused with shore excursions included.

Austin's official destination marketing organization, operating as the Austin Convention & Visitors Bureau - city trip planning, event calendars, hotel and meetings sales, and the affiliated Visit Austin Foundation.

The Hill Country's best-known small-town DMO - wine trail, Main Street and weekend drive-market demand, and the clearest Texas case of a small town absorbing big-city visitor volume.

Houston's official visitor and convention bureau - the state's largest metro market, with heavy business, medical and space-tourism visitation alongside leisure.

San Antonio's destination marketing and management organization - River Walk, Alamo and Missions leisure demand alongside a large convention book.

Private-sector body publishing the standard economic-impact and employment data for travel and tourism.